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Quashing gossip in surrounding neighborhoods was a major part of John Wilds' job in the years after he arrived at the University of Pittsburgh. "One of the biggest problems we had was that rumors guided what kind of reactions we got to our projects in the community," said Wilds, who came to Pitt in 1985 as its director of human resources and serves as associate vice chancellor of community and governmental relations. "People thought we wanted to purchase Oakland when that was not the case."
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