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Brand America has taken some knocks of late. Apparently, the not-so-burnished brand is hurting business sales abroad (so much so that ad execs met in New York in last month to troubleshoot) and eroding our reputation as a positive force in world affairs. The tide is tilting towards the perception that the United States is in fact a bad influence. Although these trends do not appear to result from a lack of effort on behalf of the Bush Administration, which spends roughly $800 million annually to promote America, something is getting lost in translation.
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