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Sir, With reference to “Soft soap? Why the greening of Wal-Mart may hinder the way to a sustainable world” (September 10): it should be a soft sell for the unconverted. Preaching with no less flair than a southern Baptist preacher, Arkansas’ Wal-Mart is leading the pack towards an environmentally friendly and energy-efficient salvation. I’ve witnessed this sermon first hand. During a 2006 Net Impact conference panel titled “Sustainability at Wal-Mart: How the world’s largest retailer wants to become the greenest”, which I moderated, Matt Kistler, Wal-Mart’s vice-president for product and packaging innovation pledged priority to the three pillars of sustainability: financial, environmental and social.
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